Our mission.
Mental health care should be accessible, evidence-based, and routine. Most of the people we see have already done the hardest part — recognizing they need help. Our job is to make the next step (verifying coverage, finding a clinician, getting an appointment) feel easier than they expected.
Three principles
1. Take the insurance people actually have.
We accept Medicaid (NJ FamilyCare) and all 5 NJ FamilyCare MCOs — Horizon NJ Health, Aetna Better Health of NJ, UnitedHealthcare Community Plan, Wellpoint NJ, and FidelisCare NJ — alongside Medicare, Tricare, and most major commercial plans. The patients who most need mental-health care are often the ones whose plans get refused everywhere else. Building the practice to take those plans wasn’t a side benefit. It was the point.
See the full list of accepted plans.
2. Use treatments that work, and say so honestly.
Our clinicians use evidence-based modalities — CBT, DBT, EMDR, IFS, and others — matched to the condition being treated. We don’t promise outcomes (no clinic honestly can). We do tell you, on the first visit, what the research supports for your situation, what to expect from therapy or medication, and when a different level of care would serve you better than what we offer.
That includes telling patients when a sister clinic, a partial-hospitalization program, or a specialty practice is the right next step. We are an outpatient clinic with clear limits. We say so.
3. No surprise bills. Ever.
We verify your insurance benefits before your first visit and give you a written estimate of any copay or deductible in plain dollars — not codes. If a bill ever doesn’t match what we told you up front, we fix it. See our no-surprise-billing policy for the full federal context (the No Surprises Act, in effect since 2022) and our specific clinic commitments.
What this isn’t
We don’t promise that you’ll “find happiness” or “become your best self” or “transform your life.” Phrases like those are useful for marketing brochures and not much else. Treatment doesn’t have those clean arcs — it’s slow, uneven, and often hardest in the middle. We won’t pretend otherwise.
What we will do is describe the care — what therapy actually feels like, what medication does and doesn’t do, how long things usually take, and what to expect when they don’t work the first time. The job is to give you enough information to start, and a clinician steady enough to keep going.
Who we serve
We serve adults, teens, and children at our Eatontown office and via telehealth across all of New Jersey. We see the common adult and adolescent mental health conditions: anxiety, depression, ADHD, OCD, PTSD, postpartum depression, bipolar disorder, and treatment-resistant depression. We don’t take walk-ins for crisis care — the 988 Suicide and Crisis Lifeline and your local emergency room are the right resources for an active crisis. Our role begins after that, with the slower work of treatment and recovery.
How we got here
Positive Reset Eatontown opened in 2014. Over 12+ years we’ve grown to 75+ NJ-licensed clinicians, added psychiatric services and TMS, expanded telehealth to cover the entire state, and earned Joint Commission accreditation along with Medicare certification. The growth has been deliberately staged: we add capacity only when we’ve hired clinicians who fit how we want to work, not faster.
See our accreditations for the formal credentials and what each one means, or browse the clinical team to see who you’d be working with.